Small businesses need ongoing support for their websites and online marketing.
Web developers come and go; it’s a fact.
If your website designer/developer disappears at the end of your project (or even before the end of the project) it’s time-consuming, costly and irritating to have to pick up the pieces. Lighthouse Marketing is your website support team that is there for you during business hours…and often after hours!
It may seem a little bit arrogant to pat yourself on the back, but we know that our customers come to us for specific reasons; we hear the same concerns over and over again and we think they’re worth addressing.
We’re a local business who has been around for 17 years and we’re not going anywhere. In practical terms, what that means to you is continuity, accountability and ongoing support. We want to be your trusted partner and we can’t do that unless we’re here to build your site and offer ongoing support and marketing advice. We’re sure you want to keep your website updated (both with content and technology) and backed up regularly to ensure that the latest version is always available to your potential customers. We also know you want to show up at the top of the search engines! Ongoing support also means we’re available to answer your questions; no time/service delays because you’re dealing with individuals in another country.
Our customer’s loyalty is also a result of the effort we go to investigate their industry before we even think about building the site. We are genuinely interested in getting to know you, so we “interview” you to find out what your goals are, and who YOUR customers are. We also want to know why they like dealing with you (or not), who your main competitors are and what they may be doing that you are not.
The third main reason our customers love us is a customized “look and feel” for your site that reflects you and your business perfectly. We want to attract the kind of customers you WANT to deal with; the ones that will keep coming back because you’re the best source of the goods and/or materials that they’re looking for. Inherent in the site design are customized text and images that reflect who you are and what you do with an obvious message, and a quick and easy navigation system so your visitors can find what they want in short order.
And the last reason (but not least important) is the targeted marketing solutions.Whether it’s online (in the form of a Facebook campaign or other promotion) or offline (magazine advertising, etc.) we can find a way to make it cost-effective and bring new visitors to your site. We will work within your budget and show you ways that you can optimize the money you’re currently spending on advertising, so that you get better results.
Contact us if you’re interested in finding out more about our ongoing support and other online marketing services.