Global Montessori School is a well established educational institution in Langley, BC that has a child care program for infants, toddlers and pre-school children, and teaches kindergarten and elementary students. They are an accredited institution offering education in traditional Montessori methods, as well as additional Montessori training that is not taught in other local centers.
In 2013 Global Montessori School was facing competition from some of the other schools in Langley and surrounding area. The Montessori method of teaching was becoming a more widely recognized teaching method, and many parents considered it as a viable and preferable wayof educating their children. They were using Google to advertise the school, but their efforts weren’t as effective as they hoped they would be.
Global Montessori was looking for a way of differentiating themselves from other facilities and getting the attention of larger numbers of prospective clients in Langley and surrounding areas; the parents of both school age and pre-school aged children.
Global Montessori Schools’s existing website offered information about the school and the teaching methods, but the content was not updated on a consistent basis. Neither SEO nor social media were being employed as additional marketing tools, and the website rankings suffered as a result.
In October of 2013 the principles of Lighthouse Marketing met with the school owner and manager and were able to pinpoint several ways in which a new website would benefit their current marketing efforts, and help attract new clients to the school.
The new website design is more inviting and easier to navigate. Subject matter is broken down logically and emphasis is placed on those areas that are most relevant to parents. The website was completed early in 2014 with immediate positive results.
Global Montessori School currently ranks consistently in one of the top three positions on Google. The staff at the school are committed to using social media (specifically Facebook and Google+ Local) in their marketing efforts and for the time being they’ve eliminated their costly ad campaigns. Their money is now being directed towards SEO, site maintenance and other marketing efforts.
And the best news of all? They’ve attracted new clients and filled up much of the available space in their pre-school and other programs.