Are potential customers finding your competitors or YOU online?
Lighthouse Marketing is a 17 year old company that engages and consults with local business owners for their website design, seo and online marketing strategy. We can definitely see how things have changed over the years! What makes a local business prosper in today’s marketplace is much different than it was 5, 10, or 15 years ago.
How it used to be for small business owners
Do you remember the Yellow Pages or CanPages? I vaguely remember this thick yellow book people used to look in when they needed to find a local business in their area. Both CanPages and Yellow Pages were the place to go for local businesses who wanted to advertise in their local community.
What about direct mail and local newspapers? Well, these are still around, and depending on your business it made sense to advertise in those mediums. That was all fine and dandy, but then along came Google and Apple and the old ways of doing business were transformed almost overnight.
How it is today for local businesses
The internet, smart phones and those little companies called Google and Apple have literally transformed how local businesses do business. No longer are the traditional ways of advertising and/or promoting your business enough. More creative and strategic ways of advertising, related to how your local customers behave, is of paramount importance.
At Lighthouse Marketing we understand how important it is for a small to medium sized local business to learn how to leverage the awesome power of the internet so that they can tap into their local potential customer’s marketplace.
People are searching for your local business every day
97% of consumers search for local businesses online. This statistic is mind blowing and really is the most important thing every local business owner must consider when they are looking to grow their business within their local market if they are to survive.
Today, Google is the new Yellow Pages. If your local business is not implementing a solid online marketing strategy that positions your business on the 1st page of Google’s search results, your competitors will take business away from you.
Are potential customers finding your competitors or you online?
Because of the high competitive nature of the local marketplace and the staggeringly high percentage of local search results it is imperative that you get ahead of your competitors. Depending on the type of business you have, having a strong web presence over your competitors could be the difference of you or them going out of business.
Putting together a solid and consistent online marketing strategy that ranks your website on the 1st page of Google (preferably in the top 3 spots) will and should be one of your first priorities in developing a long-term online strategy.
Another key component to any online strategy is to create and build a slick looking website that invites potential customers to call your business instead of repelling them.
Is your website design and “look & feel” breaking and crippling your business?
Being found in Google is just one component of a successful online marketing strategy. Lighthouse Marketing has been designing amazing websites for over 10 years.
Thanks for your time and effort and putting something together so quick for us – we’re really happy with the look. I think the layout looks great, and the text sounds good too.
When your potential customers see your website do they have a good experience that will encourage them to call your local business for more information. This is one of the most important things to consider when designing and creating your website and should be another primary focus to consider.
– 90% of local searches are on a mobile phone – How does your website look on a mobile device?
– 91% of all adults have a smartphone
– 95% of mobile users use their devices for local search
– 90% of mobile phone searches resulted in a purchase or visit
Lighthouse Marketing specializes in mobile friendly website because we know how important it is for potential customers to see your business clearly on a mobile device.
How we consult and develop an online marketing strategy for local businesses in the Lower Mainland
Lighthouse Marketing has cumulative experience of over 35 years in website design, website security and maintenance. In addition, we develop online marketing strategies customized to your business and marketplace. When implemented these strategies can rank your website at the top of the 1st page of Google.
We perform in-depth competition and website audits that provide both of us with invaluable information that will give your local business a competitive advantage over your local competition.
Call or email today for a one-on-one meeting to discuss your goals, objectives and strategy moving forward.