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5 Simple Tasks to Track Online Marketing for your Small Business Website

March 7, 2016 by Darryl Frayne

track online marketing with Google Analytics

Once you launch your small business website, you might feel like you can finally relax. You can sit back and wait for business to start flowing in. People will read your awesome content. They’ll ... [Continue Reading]

Filed Under: Blog Tagged With: analytics, content marketing, online marketing

Transactional Email for Small Business

December 10, 2015 by Darryl Frayne

transactional-email-marketing

You may be familiar with email marketing, but have you heard about “transactional email marketing”? For small business owners, email is the best way of communicating with your target audience. Yes, ... [Continue Reading]

Filed Under: Blog Tagged With: email marketing, local business

Storytelling as Marketing for Small Business

October 6, 2015 by Darryl Frayne Leave a Comment

storytelling as marketing

There’s nothing like a good story. You’d be hard pressed to find someone who doesn’t like to read or hear someone relate a personal experience. It doesn’t need to be long. It doesn’t need to change ... [Continue Reading]

Filed Under: Blog Tagged With: local online marketing SEO strategy, social media strategy

SEO Friendly URLs for Small Business Websites

September 25, 2015 by Darryl Frayne Leave a Comment

lighthouse marketing-whats-a-url

Before I get into some factors for creating SEO friendly URLs, let me define “URL”. A Universal Resource Locator is simply the unique text address of a specific web page (or resource). A URL points ... [Continue Reading]

Filed Under: Blog Tagged With: search engine optimization

Big Business Online Marketing for Local Business Owners

September 17, 2015 by Darryl Frayne Leave a Comment

local business online marketing

Canadian local businesses today have a huge opportunity to promote their products and services online. At Lighthouse Marketing, we have often commented on how much further ahead our American ... [Continue Reading]

Filed Under: Blog Tagged With: google local, local online marketing SEO strategy, local search

Is Your Mobile Friendly Website Actually Friendly?

September 14, 2015 by Darryl Frayne

mobile-friendly-website-design

What does "mobile friendly" really mean? When we talk about the importance of having a mobile friendly website, we are not really concerned about mobile devices. What?! Hold on a minute. Aren't ... [Continue Reading]

Filed Under: Blog Tagged With: local online marketing SEO strategy, mobile friendly, website design

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Recent Posts

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  • 5 Simple Tasks to Track Online Marketing for your Small Business Website
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