What is a “bounce rate”?
Wikipedia defines Bounce rate as an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing on to view other pages within the same site.
Image by: ddablogimages
Bounce rates can be used to help determine the effectiveness or performance of an entry page at generating the interest of visitors. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.
While the design of a website is not the only criteria used to determine a website’s success or failure, it rates right up there with loading errors, ease of navigation, relevant content, and a number of other factors.
As marketers we have approximately 3 seconds to get, and hold, our visitors attention. Clean, compelling design goes a long way towards capturing attention so we can get on with the job of providing the reasons that our visitors will choose to deal with us instead of the competition.
For more information, visit http://www.1stwebdesigner.com/web-design-bounce-rate/ for a full length article that explores this subject in more depth.
Lighthouse Marketing
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services the Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.