I have consulted with many local businesses here in Vancouver & the Lower Mainland area regarding increasing their overall local customer base. Before the internet and Google, local businesses use traditional means of advertising ie. local newspapers, radio ad buys, direct mail etc.
Now, more and more than ever, businesses are redistributing their marketing budget to a more balanced online marketing plus the traditional offline advertising methods. In fact, some of our existing clients are not even spending a dime on traditional offline advertising methods and instead, spend 100% of their marketing budget on developing an online marketing strategy.
Here is an excellent article on “Why Local SEO Is About to Become Even More Important”
Internet Marketing Consultant with Lighthouse Marketing Inc.
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.