2016 is finally here and when it comes to your business nothing could be more important than starting the year off right. Before we look at 2016, let’s first quickly review what went on in 2015.
As internet marketing consultants for small to medium sized businesses, we meet and visit with business owners weekly.
Looking back at 2015 here are some trends we noticed as it relates businesses and their overall online marketing strategy.
Mobile friendly website design is a must for any business.
Local searches are becoming more and more done with mobile devices. That means more and more people are looking for your business on their mobile devices as opposed to their desktops, so you better make sure that you are incorporating “mobile friendly” into your overall website design.
For more information on mobile friendly website design checkout this article
Local Search is becoming more and more important for businesses
Now more than every, businesses who are early adopters of an online marketing strategy, will be better positioned and ahead of their competition.
For more information on why local search is becoming more and more important for businesses checkout this article
Social media marketing is starting to be adopted more by local owners/businesses
Yes, in 2015, we noticed that more and more business owners are becoming more social media savvy. In meeting with prospective and existing clients we started seeing that a big component of their overall online marketing strategy was developing a good, solid, strategic social media game plan that fit their business needs.
Now that we have looked at what we noticed as the biggest trends for 2015, we can than make the leap to 2016.
Here is a excellent article on what are some major trends as it relates to website design in 2016.
Internet Marketing Consultant with Lighthouse Marketing
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.