SEO Company For Local Business: What Is SEO?
Anyone who is not involved with the internet or internet marketing of any sort will find the “SEO” also known as “search engine optimization” very confusing and overwhelming. Here is a description of SEO according to Wikipedia:
It is imperative that small to medium sized local businesses take advantage of the benefits of “Google local search” simply for the fact that people are “Googling” your local business everyday.
If people are “Googling” your local business then you had better have a strong online marketing strategy that positions your local business in the top 3 of the Google local search results.
The biggest advantage any small to medium sized business has over its competitors in any local marketing is having a strong local online presence and a local SEO strategy.
SEO Company For Local Business: Why Your Business Needs a “Google Local Search” Strategy?
Starting, running and building a successful small to medium sized local business requires a lot of hard work, determination and a streamlined marketing plan that falls within a specified budget. Marketing budgets range depending on the local business, local business market and funds on hand that the business owner has available to work with.
At the end of the day, in order for a small to medium local business to survive, it must have a strong local online presence – meaning it better have a strong local online marketing plan.
Everyone is “Googling” your local business & ROI from traditional forms of offline advertising is dwindling
Google local is now the new Yellow Pages. No longer are local businesses using Yellow Pages to promote their business locally; in fact, advertising in Yellow Pages is a complete waste of money for any local business, period!
Did you know 97% of consumers search for local businesses online and offline advertising such as local newspapers is fading and the ROI for these types of advertising mediums.
SEO Company For Local Business: Where Do You Start?
Most all local businesses have a standard bricks & mortar store front and signage that presents their business to the local public. In addition to the store front most all local businesses will have a website.
A website is where all SEO begins. So, the first thing every business will need is a slick looking website that compliments their existing store front and their business.
Now having said that, your website is only the starting point. Next you will need a solid online marketing plan that must include a social media strategy. Social media is no longer an option, but instead mandatory for any local business online marketing plan.
Choosing a good SEO company that knows what they are doing and has the expertise and testimonials to back it up will be you next step.
SEO Company For Local Business: Why Choose Lighthouse Marketing Inc.?
When you realize how much of a competitive advantage you have locally when you adopt a successful online marketing strategy, then you must choose a good, trustworthy SEO company with an excellent track record and reputation.
Lighthouse Marketing Inc has been doing website design for about 17 years, but more recently combining, expanding and diversifying our company skill set. In addition to creating a slick looking mobile friendly WordPress website with a great look and feel, we at Lighthouse Marketing also specialize in SEO and “Google local search”.
Lighthouse Marketing has a vast array of satisfied customers and testimonials that we have helped building their local business by tapping into the “Google local” goldmine of local customers.
About Lighthouse Marketing
Lighthouse Marketing Inc. is an 18 year old company specializing in visually appealing, mobile friendly website design. In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.