You may be familiar with email marketing, but have you heard about “transactional email marketing”? For small business owners, email is the best way of communicating with your target audience. Yes, ... [Continue Reading]
An Introductory Guide to Improving Your Local SEO
Most every local business in today's competitive local business market, more than ever before, must adopt a local online marketing SEO strategy. People, more than ever, are using their smart phones ... [Continue Reading]
Search Engine Marketing: Simple or Rocket Science?
De-Mystifying Search Engine Marketing Many local businesses are familiar with SEO and the need to be found in Internet search engines like Google. But how does a small business owner optimize a ... [Continue Reading]
Developing a Social Media Strategy
If you own a small business, there’s no getting around it; you probably need to use social media in some way, shape or form. It’s no longer possible to have a website and expect to be found without ... [Continue Reading]
SEO Company For Local Business: Introducing Lighthouse Marketing Inc.
SEO Company For Local Business: What Is SEO? Anyone who is not involved with the internet or internet marketing of any sort will find the "SEO" also known as "search engine optimization" very ... [Continue Reading]
Google Local Search Strategies For Small Business
Many small businesses that serve local markets are seeing real value in improving their ranking in search engines like Google. Local searches for small business information have become common practice ... [Continue Reading]