You may be familiar with email marketing, but have you heard about “transactional email marketing”?
For small business owners, email is the best way of communicating with your target audience. Yes, email has been around since the dark ages of electronic communication. But email marketing is arguably still the most popular and effective way to reach your audience via the Internet (every minute, there are over 200,000 emails sent!). A transactional email could be even more effective.
But what about social media?
We always encourage clients to stay connected to their customers via social media. Yes, it can be very time consuming posting to Facebook, Twitter, LinkedIn, etc. But developing a social media strategy is vital to help keep you connected to customers. Posting to social media also helps keep your business at the forefront of search engines like Google.
So it’s important to have a social media plan. But remember that the emails you send to customers (and potential customers) can be a powerful marketing tool. Maybe even more powerful than social media.
Online marketing experts have written extensively about email marketing – you can find some excellent email tips here. But they also agree that a transactional email strategy can provide significant benefits for small business.
So what is a transactional email?
In contrast to “cold call” sales emails you might send to your target audience, transactional emails are sent as a direct response to the action of someone interacting with your business. Examples of transactional emails include:
- a welcome email sent after a visitor subscribes on your website
- an email receipt for an item purchased
- a shipping confirmation email
- customer reviews of your products and services
Sound interesting? If so, check out this infographic from Easy SMTP for some creative ways of implementing transactional emails.
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.