My lawyer is a light-hearted guy, and his blog posts demonstrate the best use of humour in a blog post (in my humble opinion) that I have ever run across. I read a lot of blogs, and his posts really stand out. I’m a long-time fan of his sort of low-key, gentle “poking fun at anything and everything legal”. He’s a great example of how not to take yourself too seriously and yet get your message across in an amusing and jargon-free way, something I think we should all aspire to.
Using humour in a post can be a minefield. The same things are not funny to everyone, but you ARE a human being and some things are universal, no matter what your sex, profession or culture. As an example, finding a way to poke fun at elements of your profession that you find frustrating or annoying can be eye-opening and amusing for anyone outside your field of endeavour. However, don’t use this as an excuse for a rant; it’s just meant to be an amusing comment on something about your work or your clients that will not be offensive or intimidating.
I periodically get asked to “just do a rough layout of the website and I’ll decide whether I’m going to use your services”. I politely point out that next time I’m using their services I’ll decide whether or not they’ll be my doctor/dentist/car repair service after I’ve assessed the quality of their work. If I’m not happy, I won’t expect to pay. Somehow, that usually gets the message across. I’m not sure why so many people are convinced that this is a hobby for me instead of a “real job”. Even though I love what I do this is actually how I earn a living…
And for those clients who try to persuade me by saying “C’mon, it’ll only take a minute” I say “Show me.”
The graphic below is a good reflection of what happens with client input, and was sourced from https://www.pinterest.com/jtnevers/info-grafix/
Lighthouse Marketing
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services the Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.
