We all know by now that content is king on the internet – it’s one of the main criteria by which you are ranked by the search engines – but what dictates the success of your blogging efforts, and how do you attract and hold client and visitor interest?
According to a recent article by Hubspot, list posts get the best response, followed by how-to posts. Using your blog as a place to teach people interesting and relevant things, and using the format that is right for the blog idea you’ve got will both contribute to the success of your posts.
The top 10 business blogs ranked are publishing nearly 8X as many blog posts as blogs ranked from 11–50. This is a huge difference in how often they publish blog posts. It’s interesting that both groups posted 6–7 times per day on Twitter and 2 times per day on Facebook, but the frequency with which they posted new content to their blogs was vastly different.
We know the quality of your content is important, but this chart also demonstrates how important content volume is. Those blogs ranked inside the top 10 have managed to scale their content efforts to a far greater scale, the benefits of which can be seen in both the size of their audience on social and huge increases in non-branded traffic. (Read more about the quantity vs. quality debate here.)
Bottom line: Do your best to publish new blog posts as frequently as you can, whether that’s by repurposing or refreshing content you already have, using the services of a freelancer, or building out your content team.
Read the full article here: Hubspot
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services the Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.