Creating content that communicates your small business’ marketing message is an ongoing process. While it is important to be authentic and honest about your products and services, you also want to work hard to create positive content that is attractive and appealing to your specific market.
Marketing studies consistently tell us that messages with a strong emotional appeal will always provide better results than flat messages that fail to move an audience.
Online marketing—particularly social media marketing—is no different. In fact, it may be even more important. Social media marketing is a constant battle for the eyes and ears of your target market. We are bombarded with messages all day long. But for most of us, it is messages with strong emotional appeal that gain our attention—and often move us to action.
This probably does not surprise you. We’re human and emotions move us to action.
But here’s something to consider (again, this might not shock you with, but it bears repeating): when it comes to your business’ online marketing message, positive content will provide the best results—both now and in the future.
Positive content moves us to awe, laughter, amusement, and joy
In this article on the six most valuable types of social media content, online marketing expert Neil Patel demonstrates (with empirical data) that positive content gets the best responses from social media audiences.
It makes sense, doesn’t it? The messages we are most inclined to share with others are the ones that stir us to awe, to laughter, and to joy.
This might all sound like a no-brainer to you. We all like to share positive content on our personal Facebook pages. But how does this translate to our business’ marketing messages? Perhaps not quite as easily.
The following infographic was taken from a 2014 survey of what people share on social networks. It’s a fascinating study, but notice the most shared emotions: positive content gets far more shares than negative content.
But how do you decide what’s positive content and what’s negative? That’s where each of us needs to know our target audience—our customers—and create positive content that will appeal to their emotions. In a positive, genuine manner, of course!
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.