Have you ever wondered what the most expensive keywords are? Hubspot recently published a great infographic researched by Chris Zook from WebFX that addressed that very subject – and the results may or may not surprise you.
In a nutshell: 78% relate to Legal, 8% relate to Water Damage, 6% relate to Insurance, 4% relate to Drugs & Alcohol, 3% relate to online education, and only 1% relates to Business Services.
The most expensive keyword is “San Antonio Care Wreck Attorney” and it weighs in at $670.44 per click; the least expensive (#100 on the list) is “Michigan Accident Attorney”, coming in at a mere $265.60.
Why should this interest you? In his article, Chris Zook has made a couple of salient points about why the costs are so high; points you may want to consider in your own keyword research. For example, if the keyword cost is high because you are going head to head with one competitor, it may be time to take advantage of lesser used but more effective (and less expensive) keywords or keyword phrases. You may attract the same amount of traffic but end up paying less for your clients.
We would be happy to explore the possibilities for you and your organization.
Lighthouse Marketing
Lighthouse Marketing Inc. specializes in visually appealing, mobile friendly website design. We are an independently owned 18 year old Canadian company based in the Lower Mainland of BC, and are not affiliated with any company bearing a similar name in other areas of North America.
In addition to our existing website services, the past 3 years has seen dynamic growth in the area of SEO services, particularly with regard to local search. Our evolution to a full service SEO company means that we now offer complete online business solutions that involve Google local search as well as an effective social media strategy.
Lighthouse Marketing services the Surrey, Langley, Vancouver, Burnaby, Coquitlam, White Rock, Delta, New Westminster, Maple Ridge, Pitt Meadows, and Abbotsford areas, as well as other locations throughout the Lower Mainland and the Fraser Valley.
