You may be familiar with email marketing, but have you heard about “transactional email marketing”? For small business owners, email is the best way of communicating with your target audience. Yes, ... [Continue Reading]
Where’s the Creativity in Web Design?
If you spend much time on the Internet, you’ve probably noticed that many websites these days have a similar look. Whether you browse on your mobile device, tablet, or desktop, you’ve seen common ... [Continue Reading]
Storytelling as Marketing for Small Business
There’s nothing like a good story. You’d be hard pressed to find someone who doesn’t like to read or hear someone relate a personal experience. It doesn’t need to be long. It doesn’t need to change ... [Continue Reading]
SEO Friendly URLs for Small Business Websites
Before I get into some factors for creating SEO friendly URLs, let me define “URL”. A Universal Resource Locator is simply the unique text address of a specific web page (or resource). A URL points ... [Continue Reading]
Big Business Online Marketing for Local Business Owners
Canadian local businesses today have a huge opportunity to promote their products and services online. At Lighthouse Marketing, we have often commented on how much further ahead our American ... [Continue Reading]
Is Your Mobile Friendly Website Actually Friendly?
What does "mobile friendly" really mean? When we talk about the importance of having a mobile friendly website, we are not really concerned about mobile devices. What?! Hold on a minute. Aren't ... [Continue Reading]