Creating content that communicates your small business' marketing message is an ongoing process. While it is important to be authentic and honest about your products and services, you also want to ... [Continue Reading]
Transactional Email for Small Business
You may be familiar with email marketing, but have you heard about “transactional email marketing”? For small business owners, email is the best way of communicating with your target audience. Yes, ... [Continue Reading]
Where’s the Creativity in Web Design?
If you spend much time on the Internet, you’ve probably noticed that many websites these days have a similar look. Whether you browse on your mobile device, tablet, or desktop, you’ve seen common ... [Continue Reading]
Storytelling as Marketing for Small Business
There’s nothing like a good story. You’d be hard pressed to find someone who doesn’t like to read or hear someone relate a personal experience. It doesn’t need to be long. It doesn’t need to change ... [Continue Reading]
SEO Friendly URLs for Small Business Websites
Before I get into some factors for creating SEO friendly URLs, let me define “URL”. A Universal Resource Locator is simply the unique text address of a specific web page (or resource). A URL points ... [Continue Reading]
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